Caso de estudio · Marca de café
un café, un local, un spot

Cómo se construye un anuncio comercial de café, paso a paso.

Sin cámara, sin cafetería alquilada y sin figurantes. Primero se cierra el packaging, luego el vaso, después los personajes (baristas y clientes) y por último el local. Con esas cuatro bases fijas, el montaje sale solo.

Anuncio final · 16:9
El problema

Un spot de cafetería son dos jornadas de rodaje.

Localización con permiso, atrezzo de barra, baristas de verdad, figurantes, luz continua y un montador después. Y si el packaging cambia de color o la marca quiere otra versión, se vuelve a rodar. El coste habitual de un anuncio así ronda los 8.000–25.000 €.

2 días
Local + equipo

Cafetería cerrada al público, atrezzo, luz y horas de barra.

6+
Personas en plano

Baristas, clientes y derechos de imagen por canal.

Versiones

Otro sabor, otro formato de vaso u otro idioma implica otro rodaje.

El método

Cuatro bases fijas y el anuncio se monta encima.

El orden importa. Si generas planos antes de tener el producto cerrado, cada toma inventa un vaso distinto. Aquí se congela primero la marca, después el producto en mano, luego las caras y por último el sitio.

producto primero, planos al final
El paso a paso

Las cuatro hojas del anuncio.

Cada hoja va en horizontal 16:9 con su prompt desplegable, tal cual se usó, para que puedas replicar el proceso con tu propia marca.

01

Packaging

La identidad de la marca de café se cierra aquí: bolsa o lata, tipografía, paleta y acabados. Todo lo que venga después hereda este diseño, así que ninguna toma posterior puede reinventarlo.

Packaging · hoja de producto
Packaging · hoja de producto
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Change: in Image 1, make the coffee bag look like a real soft flexible coffee sack like the bags in Image 2 — natural wrinkles, creases and pillow-like folds in the material, matte paper-film texture with subtle light catching the creases — and change the studio background of all three panels from warm cream to a neutral grey studio background like Image 2.
Preserve: the exact bag design — sky-blue color, arched MADEBY badge, moka-pot-on-scooter mascot, stars, all text and lettering exactly as they are — the three-panel product sheet layout, the two bag views (front and three-quarter), the right brand panel with logo and swatches, the lighting direction.
Constraints: no redesign, no logo drift, no extra text, no added objects.
02

El vaso

El vaso para llevar es el héroe del anuncio: es lo que aparece en la mano, en la barra y en el plano de cierre. Se genera partiendo del packaging para que logo, tapa y proporciones coincidan.

Vaso · packshot y detalle
Vaso · packshot y detalle
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Change: in Image 1, change the studio background of the two cup photo panels from warm cream to a clean pure white studio background like Image 2, with a soft natural shadow under the cup.
Preserve: the cup exactly as it is — clear plastic, ice and coffee-cream swirls, condensation, sky-blue sleeve with MADEBY badge and mascot, blue straw, transparent lid — the three-panel sheet layout, the right brand panel with logo and swatches.
Constraints: no redesign, no logo drift, no extra text, no added objects.
03

Personajes del local

Baristas y clientes se definen en una hoja de personajes: cara, edad, uniforme y actitud, en varios ángulos y con luz neutra. Es lo que impide que la misma persona cambie de rostro entre plano y plano.

Cliente 01 · hoja de personaje
Cliente 01 · hoja de personaje
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Technical character reference sheet, photorealistic commercial photography. Three views of the same person in a row on a seamless neutral grey background #B8B8B8: full-body front view, full-body back view, macro close-up portrait of the face. Identical person, outfit, and styling in all three views.

CHARACTER: A 28-year-old Spanish woman, plus-size curvy build, dark wavy hair loose past her shoulders, warm natural makeup, friendly relaxed expression checking her phone vibe — but phone kept in pocket, hands relaxed.

WARDROBE: An oversized rust-orange corduroy jacket over a cream ribbed top, mid-wash straight jeans, white low-top sneakers.

DETAILS: Small gold hoop earrings, a plain canvas tote on one shoulder (no print). No text or logos on clothing.

COLORS: rust orange, cream, mid-wash denim, white, gold accents.

Even soft studio lighting, no shadows on the background, technical reference sheet style, photorealistic commercial character photography, sharp detail.
Cliente 02 · hoja de personaje
Cliente 02 · hoja de personaje
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Technical character reference sheet, photorealistic commercial photography.

Three views of the same person in a row on a seamless neutral grey background #B8B8B8: full-body front view, full-body back view, macro close-up portrait of the face. Identical person, outfit, and styling in all three views.

CHARACTER: A 25-year-old Spanish woman, slim build, dark hair in a sleek low bun with a clean middle part, minimal glowy makeup, large gold hoop earrings, thin dark-rimmed rectangular glasses, completely deadpan zero-impressed expression — unbothered, eyes level, mouth neutral.

WARDROBE: Oversized light-grey knit sweater slipping slightly off one shoulder, straight-leg cream trousers, minimal white leather sneakers, no text or logos on clothing, no headphones.

DETAILS: A small black shoulder bag under one arm; thin gold necklace; hands relaxed; the glasses stay on in all three views.

COLORS: light grey, cream, gold accents, black bag.

Even soft studio lighting, no shadows on the background, technical reference sheet style, photorealistic commercial character photography, sharp detail.

Match the person and styling of the reference image exactly, only adding the glasses.
Barista · hoja de personaje
Barista · hoja de personaje
Ver prompt
Technical character reference sheet, photorealistic commercial photography.

Three views of the same person in a row on a seamless neutral grey background #B8B8B8: full-body front view, full-body back view, macro close-up portrait of the face. Identical person, outfit, and styling in all three views.

CHARACTER: A 20-year-old Spanish man, slim build, boyish face, short dark curly hair, clean-shaven, bright eager brown eyes with obsessive focus — a young coffee prodigy. He wears a sky-blue baseball cap turned backwards, the cream arched badge matching Image 1 visible on the front panel above his forehead in the back view and side of frame.

WARDROBE: An oversized cream tee, a sky-blue canvas waist half-apron with two pockets, loose dark brown carpenter trousers, chunky white skate sneakers.

DETAILS: A steel milk-frothing thermometer clipped to the apron pocket, a coffee scoop in one hand. The backwards cap stays on in all three views. EXACT TEXT: "MADEBY" on the cap badge, matching the arched wordmark in Image 1. No other text or logos on clothing, no extra text, no duplicate text.

COLORS: sky blue, cream, dark brown.

Image 1: MADEBY brand reference — badge, wordmark and palette only; do not copy the bag or mascot into the frame.

Even soft studio lighting, no shadows on the background, technical reference sheet style, photorealistic commercial character photography, sharp detail.
04

El local

Se elige un solo local y se cierra desde varios ángulos: barra, sala, escaparate y detalle de materiales. Misma hora del día y misma temperatura de color en todos para que el color grade sea uno.

Local · hoja de localización
Local · hoja de localización
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Cinematic commercial photograph of a modern minimalist coffee shop interior, three-quarter view from the queue area toward the bar. Midground: a long counter with a brushed stainless steel front and top, espresso machine and grinders arranged neatly; a low sky-blue tiled accent strip running along the base of the counter and sky-blue ceramic cups stacked on steel shelving behind the bar; open polished-concrete floor in front for a queue. Background: soft white walls, brushed steel back panel with open shelving holding light blue coffee bags and cream jars, one dark menu board above with only blurred abstract lines and no readable text, slim linear white light fixture hanging over the counter. Lighting: bright neutral white daylight around 5600K from a tall window frame-left, clean and airy, cool silver tones with the sky blue and cream as the only color accents. 35mm lens feel, photorealistic commercial advertising photography, tactile metal and ceramic textures, no people in frame.
Constraints: No text anywhere in the frame. No signage, no logos, no UI labels, no printed matter, no graffiti, no random letters. All surfaces that could carry text should be plain.
El resultado

Un anuncio de marca sin logística.

Lo que era alquilar un local y convocar a seis personas se convierte en una tarde de trabajo. El valor está en el orden: packaging, vaso, personajes y local, siempre en ese sentido.

-95%
Coste

Sin local, sin casting y sin equipo técnico.

1 día
Entrega

Del brief al montaje en 16:9, listo para redes y web.

Variantes

Otro sabor u otro idioma reutilizando las mismas hojas.

Deja de mirar, empieza a generar

Ahora hazlo con tu marca.

Copia el orden, cambia el café por tu producto y mantén las cuatro bases fijas. El anuncio se monta después, no antes.

Sígueme para ver más workflows
Prompts, hojas de referencia y montajes nuevos cada semana.
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